Where Should I Buy A Domain Name?

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Top of page choosing a domain name.

 

 

A common question asked by entrepreneurs and small business owners; “Where is the best place to buy a domain name?”  A domain name is an essential ingredient that can impact the success or failure of your companies branding efforts.  Establishing a strong and memorable name is a crucial first step to forming a successful, well-known online presence for your company.  Understanding where to find the best fit for you is essential. 

You have a couple options to consider once you decided to make a domain name purchase. 

 

 

PRIMARY REGISTRATION

One option is to go directly through a domain registrar website, such as GoDaddy.com or Domain.com.  Companies such as these allow you to come up with a unique domain name and register it on the spot for cheap.  The low prices of these types of domain names may seem appealing to most, but there is an important factor that needs to be taken into consideration.  The downside to a domain name with a very low price tag is that these are often brand new names that have never been registered before and most times they have little to no internet traffic history.  This means that when a customer conducts a search through google, your new website will be starting at the bottom of the barrel, beneath the already established websites.  If you are not worried about capturing organic site traffic for your new website, then this route might be your best bet.

 

AFTERMARKET REGISTRATION

Another option is to purchase your domain name through the secondary market.  These are domains that have been previously registered, often because they contain popular words or have great potential for becoming a memorable web address.  These are often referred to as premium domains as they have stronger branding potential, are easier for customers to remember, and attract more traffic.  All of these perks are taken into consideration and priced to meet each names value; therefore, you may see higher price tags than the primary registration names.  Making the investment in a premium domain name for your company will pay off several times over.  It will help increase organic traffic through SEO, create a trustworthy brand and improve your rankings in the search engines.  Domains with previous history are seen as more authoritative in the eyes of Google, Bing, Yahoo, etc. and having this advantage over other websites will only help your new and growing business.