The automobile aftermarket sector offers great opportunities. In the US alone over 4.5 million people are employed in the automobile aftermarket industry, and the industry as a whole sees an average of $257 billion dollars of revenue every year. Such a large industry cries out for an online presence, and aftermarket providers are rushing to meet that need. An aftermarket car domain can reach nationwide, or even international, customers depending on the goods and services offered through the site.
The automobile aftermarket includes any product that replaces a vehicle's original parts, alters the appearance or performance of a vehicle, or services or repairs a vehicle. The first two criteria, replacement and alteration, involve goods rather than services, and are the more likely focus for any online aftermarket car domain.
As with any industry, smaller online automobile aftermarket businesses often do better if they specialize in niche markets, rather than that seeking to compete in the mass market. While megasites may sell every conceivable aftermarket product for multiple makes and models of automobiles, the smaller business is more likely to succeed if it focuses on either specific types of vehicles or specific aftermarket products.
No matter what your choice, a thorough knowledge of your chosen area is vital for online success. A specialized aftermarket car domain should offer instructional content and articles in addition to products. You need visitors to your website to trust your expertise, whether you sell engine modification products or car deodorizers.
Automobile hobbyists and enthusiasts have strong senses of community, and it is therefore beneficial to provide a message board or chat room dedicated to automobile topics that revolve around your product. Site visitors are more likely to revisit and use your car domain if they keep returning to the online community you provide.
While aftermarket goods can be sold nationwide through an online store, aftermarket services are usually only offered locally. An online presence can increase aftermarket service customers by providing opportunities to book online appointments and view available products or services within your car domain.
Between a quarter to a third of all used car purchases are now made over the Internet, and consumers looking to make a car purchase are looking for used cars twice as often as they're looking for new cars.
Creating a web presence is increasingly important for used car dealers, but many are unsure how to succeed online. Online users are notoriously fickle. If you don't catch their attention in the first few seconds, they'll surf to a competitor's site. How do you keep their interest long enough to make a sale? Here are some basic guidelines for the newcomer to online used car domains.